MILWAUKEE -- Streetza, a late-night pizza truck selling pizza by the slice in Milwaukee, has been using the social networking site Twitter to announce where it will be located and to receive input from customers.
"Since we are always moving, people want to know where we are going to be," said Steve Mai, a partner in Streetza. "But the wonderful thing about Twitter is that we have active conversations with our customers. They suggest ideas for toppings and names, and in some cases we actually name our pizzas after our customers."
Nearly 1,000 local people follow Streetza on Twitter. This equates to almost 37 percent of Milwaukee's active tweeting audience according to statistics from twitterholic.com.
Mai had more than 10 years of experience working for Milwaukee pizzerias prior to starting Streetza with Scott Baitinger, a creative director who also spent six years as a chef. The red-and-white Streetza truck uses locally grown or organic seasonal toppings for its specials and fresh dough which is pulled rather than tossed.
The social media strategy for Streetza was developed by Mequon, Wis.-based Mader Communications.