Papa Gino's to promote local cheese

Sept. 9, 2009
Papa Gino's Pizzeria and sister chain D'Angelo Grilled Sandwiches have announced that they are adding several new menu items as part of an effort to promote Vermont cheddar cheese.
New items include the Papa Gino's Cheddar Bruschetta Specialty Pizza, D'Angelo's Grilled Steak and Vermont Cheddar Sub, Chicken-Bacon-Vermont Cheddar Sub and Roast Beef & Vermont Cheddar Toast Sub. The addition of the new items is estimated to significantly increase the amount of locally produced cheese that Papa Gino's and D'Angelo purchase.
The new menu items were developed in partnership with the New England Dairy Promotion Board and will be unveiled at Papa Gino's and D'Angelo's locations throughout New England this September.
The New England Dairy Promotion Board is the local affiliate of the American Dairy Association and directs advertising, sales promotions and marketing programs on behalf of dairy farmers in New England.
The Cheddar Bruschetta Specialty Pizza features Vermont Cheddar, freshly diced tomatoes mixed with garlic and basil atop a signature Papa Gino's thin-crust pizza. The pizza, which contains 50 percent more cheese than a regular cheese pizza, retails for $15.99.
The new Cheddar Bruschetta Specialty Pizza will be included in Papa Gino's Specialty Pizza Promotion, where guests can purchase one Papa Gino's Specialty Pizza and get up to five Large Pizzas for $5 each.
D'Angelo will add three new Toasted Classics subs utilizing Vermont Cheddar. The new sandwiches, Grilled Steak and Vermont Cheddar, Chicken-Bacon-Vermont Cheddar and Roast Beef & Vermont Cheddar, will be available starting Sept. 21.
"We wanted to create great tasting menu items with a distinct New England flavor," said Michael McManama, senior vice president, brand marketing, for Papa Gino's and D'Angelo Grilled Sandwiches. "We worked with the New England Promotion Board to tap local Vermont Cheddar producers to increase the amount of cheese in our products and provide our guests with unique, flavorful sandwiches and pizza that will appeal to every New Englander's palate."
Papa Gino's and D'Angelo will boost its puchase of locally produced cheese by an estimated 174,000 pounds annually because of the promotion. According to the New England Dairy Promotion Board, 174,000 pounds of cheese is equivalent to 1.74 million pounds of milk.
The partnership is similar to one between Domino's and the trade group Dairy Management Inc. Domino's new American Legends pizzas include 40 percent more cheese than a traditional pizza.
Dedham, Mass.-based Papa Gino's Inc., the parent company of the Papa Gino's and the D'Angelo chains, operates more than 370 company-owned and franchised restaurants in New England.

Topics: Cheese , Marketing

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