Pizza cone company aims at QSR saturation

 
Aug. 19, 2010 | by Jennifer Litz

Cono Italiano Inc., the manufacturer of an on-the-go pizza cone known as Pizza Cono, announced today the launch of their new website, as well as their plans for the the U.S. QSR market.

Cono Italiano Inc. is among the first companies to offer a filled, frozen cone manufactured in the United States in an FDA approved facility. The company intends that the Cono Italiano will be distributed to quick-service restaurants, supermarkets, convenience stores, entertainment facilities and sports arenas, according to a company statement.

The website focuses on the company's proprietary "drip-free cone" and the versatility of the variety of foods that can be prepared and served using this product, along with the history of who and where the product was originally created (Milan, circa 2001). 

“Based on sales of similar products from around the world, we believe that Cono Italiano Inc. could become a leading manufacturer of 'pizza cones' and a broad selection of on-the-go food products,” said Mitchell Brown, CEO of Cono Italiano Inc. “Frozen pizza is among the 10 fastest growing supermarket categories. Sales of frozen pizza for 2009 were $4.4 billion.”

Pizza Hands can be identified worldwide by its trademark "P Group," with licensees throughout the world and sales in excess of $40 million in 2009.

Cono Italiano and its licensor, Pizza Hands, hold several U.S. and International patents for both the design and microwave preparation of the cone. The microwave patent seems especially appealing for c-stores like 7-Eleven who have ramped up their pizza presence with equipment like the TurboChef, which it has used to offer a wider variety of hot food items to customers in a fraction of the time. The combi-oven uses radiant, convection and microwave techniques to cook a pizza in 90 seconds.

"The company's current and future customers have suggested we offer a microwaveable product for their clientele to maximize sales," said Brown. “This is instrumental in the growth of the company's sales and revenues, as well as increasing its customer base.”

 

 


Topics: Equipment & Supplies , Food & Beverage , Marketing , Marketing / Branding / Promotion , Pizza Sauce , Pizza Toppings


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