Pizza Patron launches expansion push

Jan. 21, 2009
Latino pizza brand Pizza Patrón plans to double its number of units over the next two years as part of a strategy to gain market share throughout the country. The company currently has development agreements in place for more than 40 stores in 10 different markets, and expects that number to increase by more than 200 percent before the end of the year.
Pizza Patron currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade. It also plans to expand development of its Quick Service Pizza model, which features a drive-thru order menu with pick-up window, a walk-up order window and a lobby.
The company worked with Lincoln Ovens developing a new "Fast-Bake" technology that could be added to any of the company's existing impinger-style ovens. The system allows for custom-made pizzas to be baked in just over three minutes.
"QSP is the first really new element of our industry in decades, and we are committed to perfecting it," said Pizza Patron founder Antonio Swad. "We will look back on this as a redefining event."
Pizza Patron's strategy is to open restaurants in primarily Latino neighborhoods. According to 2000 U.S. Census data, the United States represents the second-largest Latino population in the world and by the year 2020, one in five residents will be Latino. By 2050, nearly 1 in 3 people in the United States will be Hispanic, according to the Census Bureau.
"Now is the perfect time for us to implement an aggressive expansion strategy," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Today's challenging economic climate and shifting consumer base has created the opportunity of a lifetime for our concept. Our Latino-Hispano brand focus naturally aligns us with the youngest and fastest-growing demographic in the U.S., ensuring solid growth potential for decades to come."

Topics: Marketing , Operations Management

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