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By Paul Langenbahn,
President, NCR Hospitality
According to the National Restaurant Association, 33 percent of 18-24 year olds consider a restaurant’s technology options when choosing a full service restaurant and 24 percent of them choose a limited service restaurant based on its technology.
Consumers are increasingly using mobile technology to manage their entertainment experiences – whether that’s dining out, going to the movies or attending a sports game – and this fact is significantly influencing restaurants to rethink their consumer engagement initiatives. This is radically changing the direction of restaurant technology, and technology providers are providing the tools and strategies for their customers to help best serve today’s mobile consumer.
Let’s take a look at some of the lessons that have been learned while trying to solve these challenges:
Today’s leading restaurant brands and technology providers are working together on the unified goal of creating better consumer engagement initiatives and further building the technology infrastructure that will aid operators in their mobile consumer engagement efforts. In order to be successful in today’s digital world, restaurants will need to operate with efficiency, manage for productivity gains and engage consumers across multiple platforms. The most successful businesses will be the ones who can quickly react to shifting customer behavior while at the same time providing consistency across all channels.
Paul Langenbahn currently serves as president of the Hospitality division for NCR Corporation. Langenbahn leads NCR’s global hospitality business, including solution development, sales, marketing and services. Mr. Langenbahn joined NCR as part of the Radiant Systems acquisition in 2011, where he previously held a variety of key leadership positions including vice president of sales and marketing and president of the hospitality division across seventeen years with Radiant.
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