The Loop Pizza Grill opened its latest restaurant in St. Johns Town Center in Jacksonville, Fla., last week. The new restaurant introduces a new design that will serve as the prototype for future Loop locations.
It features works by local artists, and pays homage to the brand's history and to its signature items, such as hamburgers, salads, tossed pizza pies and hand-dipped milkshakes.
"A funky, burger brasserie is how I would describe the feel of the place," said co-founder and designer Terry Schneider. "It's hip and comfortable; a space not only for dining, but for meeting, drinking and enjoying life.''
The warehouse-style space includes overhead iron beams, large windows, a 50-foot mural by local artist Steve Williams, booths and industrial lighting.
Components of the new design will be incorporated into all existing locations. The new prototype will also be used to showcase the concept to franchisees.
The menu will remain unchanged.
"At The Loop, the food is always the star, but we want to incorporate a bit of the community in each Loop," said co-founder and owner Mike Schneider. "We want people to feel very comfortable as they enjoy their favorite meal."
Mother/daughter Terry Schneider and Hillary Tuttle, also co-owners, teamed up with Rebecca Davisson from Designmind LLC to create the new design elements for The Loop. In addition to Williams' mural, local artist and University of North Florida graduate Matt Stidham completed food etchings of signature menu items. Kyle Cannon also worked with Williams to incorporate Stidham's etchings into the artwork.
The Loop is less than two miles away from the University of North Florida and will be accepting the students' Osprey Card for dining.
Check out the new prototype.
Read more about operations management.
Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.