Media Kit

Fb Share

I live in one of the most spectacular areas in the country for hiking. Northern California is loaded with well-maintained hiking trails but the foothills of Mt. Tam (home to Muir Woods) is truly the top of the heap. With spring fully settled here, I headed out this morning to explore some new terrain. After losing myself in thought for a while, my brain stubbornly focused on work and business planning. It was then I saw the correlation to hiking and running a business.

You have to do the hard uphill climb

No way around it, if you want your business to run smoothly and coast to profitability, you have to make constant effort to climb and gain altitude. Step-by-step up grueling terrain, the body and brain send signals to just stop, but if you want to get to the crest and see the sights, you have to keep up the march. In business, you have to do the hard work of research. What do your customers want? What does your competition do to gain THEIR customers? How can you improve your product and service so you can sway your competitors' core customers? It is so easy to just fling the doors open and do what you've always done. It feels comfortable and it is easy to rationalize that you are working hard. Continue to climb and ...

Find the true path

Often on new trails, the hiker comes to a place where the trail has washed out, or a tree falls across, blocking easy access. It takes great woodland instincts to re-find the true path. Logic does not always dictate the right answer; paths wash out because of gravity and pressure. Sometimes you have to hike downhill a few yards to pick up the scent. In business, we are conditioned to keep going forward. Fight hard, struggle onward, never let up. A careful retreat or horizontal strategy sometimes is the best way to make faster uphill progress.

Have the right fuel

Hiking requires the right combination of protein and carbohydrates to keep the body strong. In business, running a marketing campaign or launching a new service with the wrong promotional tools will not create success. To get a prospect's attention, you must use "fuel" that gets your company noticed. Great effort with the wrong tool might win awards for cleverness but will not win sales contests. Be certain to seek input from experienced fuel builders so your business fires on all cylinders.

With spring arriving around the country, get a good pair of boots, a fresh updated map that includes new trails and ask people who have hiked that path previously for directions. (Drop me a line, I recently updated my map.) The view is fantastic from the top; be certain you are on the right path so you can get there quickly.

Wishing you success in pizza – Ed

Related Content

User Comments – Give us your opinion!
  • Edward Zimmerman
    32731903
    thank you
Products & Services

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

The Pizza Pulse

Latest posts by Ed Zimmerman
Ed Zimmerman
Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.