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In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand. Seriously, you won't want to miss whanate-riggs-social-restaurant-podcast-headphone-logot these pros have to say! I was blown away by what they've been able to achieve. Listen in as Rachel Luther-Phillips, vice president of marketing for Zoës Kitchen and Susan Ganeshan the chief marketing officer of their partner newBrandAnalytics dig into defining social intelligence and how restaurant brands can design programs and use technology tools to gather deep and meaningful customer insights that are impacting decisions across their organization. Founded 1995 in Alabama by Zoë Cassimus, Zoës Kitchen is a Mediterranean-style fast-casual chain currently operating 87 locations across 15 states. In this 25-minute episode, you will learn:

  • The definition of "Social Intelligence" and why it matters in the restaurant business.
  • Stories and examples of how Zoës is using these insights to make better marketing and operations decisions.
  • How the new BrandAnalytics platform is helping restaurant brands weed through the clutter of social media.

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Nate Riggs
Nate Riggs is a content and social media marketing strategist who specializes in the restaurant industry, and leads content marketing programs for the Karcher Group an Ohio-based digital agency. Nate keynotes conferences and private corporate events, and his blog {nateriggs.com} is ranked in the top 100 most influential blogs on social media for business by Junta42, and among the top 500 marketing blogs by Advertising Age.
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