Media Kit

Fb Share

I remember being a kid and looking forward to Halloween. So much hesitation and agitation over what costume to wear; Batman, GI Joe, hobo or a ghost, the classic white sheet with eyes cut out. Growing up in the mid-Atlantic, it really did not matter, by the end of October; we all wore coats that covered our getup anyway.

Over the past 20 years, Halloween has become a BIG American holiday. It is the No. 2 holiday, behind Christmas, in terms of commercial success. People spend over $4 billion dollars annually during the Halloween season on costumes, candy, parties and decorations. According to the National Confectioner's Association, Halloween candy sales account for one quarter of all of the candy sold in the United States.

Businesses of all types promote Halloween by decorating their stores, giving out candy and encouraging participation of staff and customers. The small town where I live closes off the main street from 1-4 the Saturday before Halloween. All the merchants give out candy and the community goes store-to-store in costume. The event has become huge and thousands of people attend. One thing is certain, no matter how the economy is doing, or what gas prices are, parents will spend lots of money to keep their kids happy on Halloween. Now is the time to scare some extra sales out of your regular customers and some new customers, too.

What will you do to promote Halloween? Here are some ideas:

  • Place signs, posters, cobwebs and lots of black and orange everywhere. Get your staff involved in the fun and encourage them to dress up. Take special precaution, fire, knives and costumes rarely mix.
  • Give free candy and orange colored drinks — Kool-Aid is inexpensive and a fun option.
  • Have contests; guess the weight of a pumpkin or the number of Jellybeans in a jar. Give gift certificates to your restaurant as a prize.
  • Serve pumpkin- or ghost-shaped slices of pizza or peanut butter and jelly sandwiches.
  • Think of St. Patrick's Day with all the dyed green items – go black and orange for this season.
  • Incentivize parents to place food orders ahead of time for house parties.
  • Encourage online buyers with special deals if they buy the day before. Parties are often impulsive and you want your food served at customers' houses.
  • Deliver to trick and treat neighborhoods — send 5 to 10 pizzas out with a driver to busy neighborhoods and drive up and down the street selling whole pies and slices.
  • Team up candy and appetizers. Buy an appetizer, get a bag of candy.

The key is to be creative and promote louder than your competition. Halloween originated as a night to scare kids and adults alike. Build business and be part of the community and Halloween won't be scary at all ... BOO.

Wishing you success in pizza – Ed

Related Content

User Comments – Give us your opinion!
  • Edward Zimmerman
    15277086
    thank you
  • Rich Leivenberg
    15248454
    There are many restaurants who may be "scared" of Halloween but that is no reason to "boo" it. This is a great reminder of yet another way to market your restaurant and create a relationship with your community. It is also a reminder to factor in holidays throughout the year and become the go-to destination for your patrons whenever there is fun to be had. Great piece, Ed!
Products & Services

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

The Pizza Pulse

Latest posts by Ed Zimmerman
Ed Zimmerman
Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.