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 In episode #021 of the Social Restaurant Podcast, I talk with Don Fox, Chief Executive Officer of Firehouse Subs, a 19-year-old concept with over 700 Firehouse Subs restaurants in 36 states and Puerto Rico with a goal of reaching 2000 locations by 2020. Don Fox 

What You'll Learn During the Interview

  • Strategies on how to be a hands-on leader without micromanaging to celebrate your franchisee successes.
  • Why you should challenge your area representatives to play the roles of coaches, mentors and policemen within your restaurant franchise.
  • Don's Three linchpin elements - Financial Discipline, Quality Franchisees and Real Estate - which can set a good franchise apart from its competitors.
  • The importance of average unit volume (AUV) and why it's the most important metric within a organization.

Listen Now

Tweetable Moment: "It's taken almost 20 years to be an overnight success." - @DonMFox (Click to Tweet)

Get the Show Resources

If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.

Like Us Facebook

If you like what you are listening too on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors. Episode #021 of the Social Restaurant Podcast has been made possible through the support of our sponsors On Scene Productions, a digital storytelling and video production consultancy and NetBase Solutions, social media intelligence for multi-unit restaurant brands

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The Digital Diner: Tactics, Tools & Trends that Restaurant Marketers Can Use

Latest posts by Nate Riggs
Nate Riggs
Nate Riggs is a content and social media marketing strategist who specializes in the restaurant industry, and leads content marketing programs for the Karcher Group an Ohio-based digital agency. Nate keynotes conferences and private corporate events, and his blog {nateriggs.com} is ranked in the top 100 most influential blogs on social media for business by Junta42, and among the top 500 marketing blogs by Advertising Age.
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