Media Kit

Fb Share

Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.

If you're not considering a mobile strategy, you have a lot of ground to make up: Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research shows that 38 percent of U.S. consumers used a mobile coupon to purchase a product in-store, and that 35 percent of restaurant mobile apps include an ordering option.

These numbers will only continue to grow as more consumers become tethered to their smartphones. Those same consumers are demanding utility from the devices, including the ability to pay and order without waiting and the ability to accrue loyalty points for eventual rewards. They also want deals pushed to them whenever they're close to a favorite restaurant, and they want to be entertained at all times.

Chris Gardner, co-founder of mobile payments provider Paydiant, recently told us that all of these components fit together and the "winners will be the ones who get out of the gate early, try things, skin their knee once or twice and then get the mix right for their customer."

He predicts the biggest components will be loyalty, payments, offers/marketing, ordering and games/functionality. We took a look at some of the brands that are setting the pace on mobile using these features, and we predict this list will at least double a year from now. Skinned knees and all, the game is about to get very interesting.

If you like this infographic, please feel free to post it on your own website or blog using the embed code below the infographic.

+ click to enlarge image

5 Things Restaurant Mobile Apps Must Include [infographic]

 

Download a PDF of this infographic

 

EMBED THIS INFOGRAPHIC ON YOUR SITE
(use this code to ensure proper source attribution)

Related Content

User Comments – Give us your opinion!
Products & Services

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Editor

Latest posts by Alicia Kelso
Alicia Kelso
Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.
Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.