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For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience. Time is precious, and even saving a few minutes waiting in line could be the deciding factor on where to dine or grab take-out.

Restaurants are finding ways to deploy mobile solutions that appeal to customers who want faster service. In fact, 37.5 percent of fast casual restaurants offer online ordering, more than any other restaurant type. (Business2Community, 7/11/12) Customers have quickly and widely embraced mobile apps because they solve multiple time and convenience problems.

Here are ways mobile apps help restaurants drive customers and profits:

  • Enable customers to order, pay and submit orders from a mobile device.
  • Provide customers with better time savings experience.
  • Enable customers to skip long lines at peak business hours to service the loyal mobile customer.
  • Process more orders faster to more customers during peak times by routing mobile orders to a kitchen with capacity to fill orders.
  • And eliminate "look and leave" and "drive-by" customers from walking away or deserting the restaurant.

Restaurants that provide a high-quality, streamlined mobile app experience get placed ahead of their competitors who use only Web-based browser services, including mobile Web. To stay competitive, today's leaders are moving business forward with fun, customer-centric native iOS apps that provide a positive experience that compels customers to keep coming back again and again.

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User Comments – Give us your opinion!
  • Rafi Cohen
    Interesting read. My company, works with restauranteurs on creating them their own iOS & Android apps which have really helped a number of restaurants build repeat customers.
  • John Doe
    I completely agree that mobile apps are the way to be at this point in time. With technology constantly improving, people are becoming savvier with technology. It is estimated that by 2015, 85% of Americans will own some form of a smartphone. People these days are looking for convenience, and mobile ordering is a key action to take for restaurants. The difference between waiting in line and not waiting is definitely a deciding factor for most consumers. Whether it is a mobile app or an optimized mobile website, a restaurant going mobile is incredibly important action to take. Being mobile can help increase the amount of orders that go to a restaurant, in return increases the profits that the restaurant is bringing in. In addition to orders, people tend to buy more when they are ordering online or through a mobile platform. This can be an incredible advantage for a restaurant to have. I completely agree with all that has been mentioned in this blog.
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Latest posts by Jess Taylor
Jess Taylor
Jess Taylor is the CEO of Blue Rocket that offers custom mobile application consulting services from mobile app conception through development and testing and store launch for Apple iOS and Android platforms.
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