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A trend is more than one
- Betsy Craig
For the last few months I have read over and over that menu labeling does not have an effect on ordering or calorie reduction. These articles have all been based on one single study across 10 locations of a single restaurant concept in King County, Wash. It has been tweeted, blogged, shouted and toted as the negative outcome for anyone who wants to communicate it. All this to prove the required nutritional information disclosure is for naught.
Personally, I have strongly disagreed with this study since the very first time I read about it. Not that the study on the pacific northwest was false, but that it was only a very small piece of the entire menu labeling effort and that it is early. In my humble opinion, it is impossible to tell a trend from one type of restaurant in one area of the country without further investigation.
Today, I am seeing a complete 180 from the other side of the country. According to a NYC Department of Health and Mental Hygiene study on menu labeling and calorie counts: “15% of fast-food patrons in the city who use the information eat an average of 106 fewer calories than those who don’t see or ignore the calorie content.” That is huge!
This study appears to have been much more general as far as the types and amounts of restaurants. Additionally, the outcome could be the first of its type to actually see the potential for weight loss in this country based on providing this information.
Each work day 100 fewer calories at lunch = (approx 26,000 fewer calories/year) 7 lbs lost/year for the individual. That is headed in the right direction considering more than half of the country’s population is either overweight or obese.
What do you think? Is it worth providing the information to your customers as you see it? Are you receiving feedback to your nutritional information yet? More to come……
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