There is no debate that social media and digital technologies have altered U.S. consumers' shopping behaviors and purchase decisions for foods and beverages. In today's social digital environment it is not enough to know that consumers "like" you on Facebook or follow you on Twitter—especially if you are in the food business. For this reason, Hartman Group and Publicis Consultants USA, an expert on consumer culture and food marketing and communications, have teamed up to conduct a national syndicated study: Clicks & Cravings: The Impact of Social Media on Modern Food Choices.
The study will provide consumer packaged goods companies, food retailers, food service and restaurants with the most advanced knowledge to-date on the underlying factors and drivers along the continuum of path to purchase for foods and beverages. It will explore the distinctions between on-the-go, in-the-moment, and at-home and in-store/restaurant social media and digital technology behaviors in making food decisions on where to shop and what to buy.
Study topic areas include:
The study is open to a limited number of participant companies. Click here to download an overview of the study scope and methodology and learn more about study participation:
The study will field autumn 2011 with a final report published early 2012.
567
http://global.networldalliance.com/new/images/slideshows/show567_thumb8653.jpg
NRA's 2013 Kitchen Innovation winners
NRA's 2013 Kitchen Innovation winners
562
http://global.networldalliance.com/new/images/slideshows/show562_thumb8595.jpg
Order up: EMN8's self-order tech at Domino's, KFC India
Order up: EMN8's self-order tech at Domino's, KFC India
559
http://global.networldalliance.com/new/images/slideshows/show559_thumb8515.jpg
Naked Pizza thrives in Dubai
Naked Pizza thrives in Dubai
542
http://global.networldalliance.com/new/images/slideshows/show542_thumb8207.gif
Minsky's Pizza turns 37
Minsky's Pizza turns 37
537
http://global.networldalliance.com/new/images/slideshows/show537_thumb8119.gif
NAFEM 2013
NAFEM 2013
531
http://global.networldalliance.com/new/images/slideshows/show531_thumb8031.gif
Pizza chains' LTOs kick off 2013
Pizza chains' LTOs kick off 2013
512
http://global.networldalliance.com/new/images/slideshows/show512_thumb7713.gif
The Loop Pizza Grill new restaurant prototype
The Loop Pizza Grill new restaurant prototype
506
http://global.networldalliance.com/new/images/slideshows/show506_thumb7615.gif
Patxi's Pizza's new menu items
Patxi's Pizza's new menu items
505
http://global.networldalliance.com/new/images/slideshows/show505_thumb7583.jpg
4 technologies gaining ground in restaurant industry
4 technologies gaining ground in restaurant industry
495
http://global.networldalliance.com/new/images/slideshows/show495_thumb7351.gif
Boston Pizza's new menu
Boston Pizza's new menu
Pizza Toppings | Sausage Toppings | Beef Toppings | Burke …
http://global.networldalliance.com/new/images/products/BeefPorkToppings100.jpg
1296/Pizza-Toppings-Sausage-Toppings-Beef-Toppings-Burke-Corporation
POS health test: do a quick check
http://global.networldalliance.com/new/images/products/1288.png
1288/POS-health-test-do-a-quick-check
iiX Custom Points Program
http://global.networldalliance.com/new/images/products/custompoints.gif
1423/iiX-Custom-Points-Program
Pizza POS Software
http://global.networldalliance.com/new/images/products/5937.png
5937/Pizza-POS-Software
Facebook Ordering
http://global.networldalliance.com/new/images/products/5935.png
5935/Facebook-Ordering
Smart Safe
http://global.networldalliance.com/new/images/products/4147.png
4147/Smart-Safe
Low Cost ATM
http://global.networldalliance.com/new/images/products/RL2000_100.gif
1019/Low-Cost-ATM
PeopleMatter ENGAGE™
http://global.networldalliance.com/new/images/products/4630.png
4630/PeopleMatter-ENGAGE
DriverAdvisor Fleet Monitoring
http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif
1425/DriverAdvisor-Fleet-Monitoring
Features
http://global.networldalliance.com/new/images/products/4541.png
4541/Features
|
Inside Networld Media Group Network QSRWeb
|
Popular on Networld Media Group | Other Networld Media Group Sites | Global Partners |
User Comments