Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social media usage last month.
Think about that statistic for a minute. That’s higher than magazine readership, radio listening, and even some TV viewing. Sixty-five percent of those Facebook users are enthusiasts—people who find it really helpful to stay in touch with friends and check it multiple times in a day or week. Why is that important to restaurateurs? Because there’s another really important statistic that we learned about those consumers. 85%. That’s how many said they ‘liked’ Facebook pages of restaurants. They reported that they used those sites to find out about promotions and events that propelled them to come visit.
So if you’ve been on the fence about participating in this new medium…jump in. Your customers are waiting.
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Order up: EMN8's self-order tech at Domino's, KFC India
Order up: EMN8's self-order tech at Domino's, KFC India
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Naked Pizza thrives in Dubai
Naked Pizza thrives in Dubai
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Minsky's Pizza turns 37
Minsky's Pizza turns 37
537
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NAFEM 2013
NAFEM 2013
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Pizza chains' LTOs kick off 2013
Pizza chains' LTOs kick off 2013
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The Loop Pizza Grill new restaurant prototype
The Loop Pizza Grill new restaurant prototype
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Patxi's Pizza's new menu items
Patxi's Pizza's new menu items
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4 technologies gaining ground in restaurant industry
4 technologies gaining ground in restaurant industry
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Boston Pizza's new menu
Boston Pizza's new menu
492
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September pizza launches
September pizza launches
PeopleMatter HIRE™
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4625/PeopleMatter-HIRE
Self Serve iPad Ordering
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5605/Self-Serve-iPad-Ordering
POS health test: do a quick check
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1288/POS-health-test-do-a-quick-check
Restaurant Sales Builder
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4286/Restaurant-Sales-Builder
Vital Link Point-of-Sale
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4284/Vital-Link-Point-of-Sale
Put your menu in your customers' pocket
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1293/Put-your-menu-in-your-customers-pocket
Retail ATM - Bar, Lobby, Convenient Store
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535/Retail-ATM-Bar-Lobby-Convenient-Store
ATM Remote Monitoring
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539/ATM-Remote-Monitoring
Cooked Chicken Strips | Burke Corporation |
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1297/Cooked-Chicken-Strips-Burke-Corporation
Mobile Ordering
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5933/Mobile-Ordering
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