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Next month, restaurant marketing, communications and customer service professionals will gather in Chicago for the second annual Foodservice Social Media Universe (#FSMU) -- the first and only conference to provide social media insights and best practices specifically for restaurant operators.

In advance of #FSMU (I'll be co-emceeing the event, BTW), we thought it would be interesting to compare the social media reach of the top revenue-making brands in the QSR and fast casual segments. We've compiled the results into the infographic below.

A word of caution as you view the infographic...As you'll undoubtedly learn at #FSMU, a successful social media strategy is about much more than just accumulating the highest number of "likes" or followers. Real success will come from how effectively you engage your followers and how well you use that engagement to improve your bottom line. That's why we included a section that shows how a few smaller chains are using social media so effectively that their followers are right up there in number with the big guys.

If you like the infographic, you may re-publish it on your own website or blog using the embed code below the infographic. Of course, you can also share it with your colleagues and friends by using the social buttons at the top of the page.

Upated: Aug. 28, 2012

+ click to enlarge image

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Latest posts by Cherryh Butler
Cherryh Butler
Cherryh Butler has been a reporter for nearly 10 years, writing on a variety of topics ranging from the restaurant industry to business and health and fitness news. Before joining FastCasual.com as editor, she oversaw KioskMarketplace.com and PizzaMarketplace.com and contributed to RetailCustomerExperience.com. She's also written for several daily newspapers, magazines and websites, including The Kansas City Star and American Fitness magazine.
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