I know, I know, I go on a lot about leadership. You are probably tired of hearing me already! The thing is, as I continue this incredible journey as the founder and CEO of MonkeyMedia Software, I am just so lucky to meet so many amazing leaders. Great leaders, with great ideas, teams and execution. So, this got me thinking about my own leadership abilities. After all, my job is to serve my team at MonkeyMedia Software.
I work with a lot of restaurant brands at the C-level to help them get more comfortable with their off-premise service strategy. In every successful case, there is always someone driving the catering operation that lives and breathes catering all day long -- 24/7/365.
While this catering leadership is crucial to the success of your catering program, it's even more crucial that the C-level brand leaders serve these new "catering stakeholders."
Without the support structure in place at the highest level of your organization, mid-level managers and front-line employees at the store-level will have a hard time carrying out the mission of your catering strategy. They just won't be able to succeed and deliver results.
Top line leaders must not only be supportive, they must live to serve their team members and set them up for success in catering, just like any other business channel. Never lose sight of the big picture, and make sure that you wake up every day to serve your off-premise stakeholders if you want to realize positive results in your catering business.
Erle Dardick is a 15-year catering veteran, business turn-around expert and author, and is best known for helping multi-unit restaurant executives create successful catering revenue channels. Erle founded MonkeyMedia Software to provide catering solutions to multi-unit restaurant operators. He also is the author of “Get Catering and Grow Sales! One Monkey’s Perspective: Catering Defined for the Multi-Unit Restaurant Executive.”