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The problem with marketing to social media 'influencers'
Everyone wants to be a social media influencer these days, right? Can you imagine how excited I was when received this email message from Klout and the brand marketing folks over at Spice Islands …- Nate Riggs -
Marketing analytics on the visual Web: A Guide for restaurants
Americans are embracing a trend of following their favorite restaurant brands on social media sites in a BIG way. With the widespread adoption of sites like Facebook, Twitter and now Instagram and …- Nate Riggs -
Social media and your POS: The search for Bigfoot
One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important letters. POS. While planning the brand's …- Nate Riggs
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Latest posts by Nate Riggs
Nate Riggs
Nate Riggs is a content and social media marketing strategist who specializes in the restaurant industry, and leads content marketing programs for the Karcher Group an Ohio-based digital agency. Nate keynotes conferences and private corporate events, and his blog {nateriggs.com} is ranked in the top 100 most influential blogs on social media for business by Junta42, and among the top 500 marketing blogs by Advertising Age.
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