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What’s in a Brand?
The pizza industry is so focused on coupons, promotions and LTO's that we drive consumers to look for more for less.- Ed Zimmerman -
There's nothing to eat
Meny labeling, while it began with good intentions, sets up the restaurant industry for disciplinary action.- Ed Zimmerman -
Occupy Pizza Street
OK, before I start, let me say upfront, this is not a political piece. The mood of the country is foul and vocal groups on both the political left and the political right are growing louder. The Tea …- Ed Zimmerman -
What pizza operators should learn from the Burger Wars
For decades, McDonald's has crushed Wendy's and Burger King. The two also-rans lob volleys at each other for the second place title without a thought of overtaking numero uno. Two years ago, McDonald …- Ed Zimmerman -
How to be successful with neighborhood marketing
Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with …- Ed Zimmerman -
Do your customers really buy price?
Everyone is running promotions, discounts, coupons and group-buying programs, all in search of the consumer whose only point of reference today is how much off, right? Not right; in fact, if you …- Ed Zimmerman -
Are you really ready for carry out?
More and more Americans order prepared food to go – and eating establishments that cater to this trend are poised for a healthy increase in incremental sales. Are you really ready for carry out …- Ed Zimmerman -
Drive sales with kid-centric meals
Many pizzerias feel the pinch of a stubbornly slow economy. High gas and food prices have many families cutting back on dining out or trading down to less expensive alternatives. In the pizza, QSR …- Ed Zimmerman -
You can't ignore social networking
I recently read an article called, "50 Social Sites That Every Business Needs a Presence On." The title alone was enough to make me choke, Facebook, Twitter, Linked In, Digg, YELP, Del.icio.us …- Ed Zimmerman -
Looking out, looking in: What messages are you sending to customers?
I was at a strip mall getting ice cream with my 13-year-old son this week, when I walked past a restaurant with signs covering the door. You could barely see in. What was this restaurant operator …- Ed Zimmerman -
Has Pizza Peaked?
Strucural changes affect demand for pizza, but operators can still grow.- Ed Zimmerman -
Use Menu Engineering to Increase Profits
Make design changes to your menu and increase your profits- Ed Zimmerman -
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Coupons and Price Integrity
Offer consistent products, don't discount off your core price and promote new items.- Ed Zimmerman -
What You Can Do About Food Industry Consolidation
Buy unique products to attract new customers.- Ed Zimmerman -
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Latest posts by Ed Zimmerman
Ed Zimmerman
Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
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