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The future of the restaurant industry is bright
The energy and enthusiasm of tomorrow’s restaurant leaders was palpable at the recent ProStart Invitational event.- Marla Topliff -
All I really need to know I learned in kindergarten
Learning an important marketing lesson at the age of 7.- Marla Topliff -
Don't you know it's time to get on board ... the cross-train
Cross training allows your business to function with a lean staff, without that constant fear of being caught understaffed.- Marla Topliff -
(Super) Bowling for dollars
Your Super Bowl marketing plan should include themes, deals and even catering.- Marla Topliff -
Don't let the turkeys get you down
Ten gentle reminders for staff and owners heading into the busy holiday season.- Marla Topliff -
It's OK to break the rules
Forbes Magazine says, "The lifetime customer value to the owner of your neighborhood pizza joint is approximately $25,000. That's a lot of pizza—and the sooner the owner realizes that his or …- Marla Topliff -
Do you know your ABCs of couponing?
I had a few store owners stop by recently to talk about new marketing ideas and the subject of couponing came up. There was a rather long and interesting debate between them regarding expirations …- Marla Topliff -
To cater or not cater? No question about it
Michael Attias, owner of Corky's Bar-B-Q restaurant in Nashville, Tennessee, and a nationally recognized catering consultant says, "There's really no easier way to convert people to patrons than …- Marla Topliff -
Can you teach an old pizza pro new tricks?
About 15 years ago, I entered the restaurant industry as a marketing rep without any experience in pizza. However, it didn't take long for me to realize that the pizza business was significantly …- Marla Topliff -
A good business plan is good business
A robust business plan is the first major test of your commitment to your business. It is the written result of extensive data collection and market research developed to convey an objective …- Marla Topliff -
When school bells shine, opportunities climb
Families with children are so significant to foodservice that it is important to understand who makes the decision on what and where to eat. Most food service marketing mavens agreed that kids have …- Marla Topliff -
6 Degrees of Pizza Bacon
Nearly everyone can agree that advertising is an important aspect of marketing, but there is much more to marketing than just advertising. In fact, nearly 80 percent of all marketing takes place …- Marla Topliff -
How to make your brand stand out
How to make your brand stand out There are 78,671 pizza restaurants in the United States, 6,814 pizzeria chains (two or more stores with the same owner) and some 975 independent pizza (one of a kind …- Marla Topliff
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Latest posts by Marla Topliff
Marla Topliff
Marla Topliff, president of Rosati’s Pizza, has helped grow the Chicago franchise from 60 stores in 1999 to the 170 national brand that it is today. She supervises all aspects of marketing, customer service, store communications and vendor relationships.
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