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Blogs by This Blogger
Count the restaurant industry among 'the helpers'
As Boston and Texas taught us this week, when the dust of a tragedy clears, restaurants always find a way to pitch in.
Tags:
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
April 19, 2013
-
Alicia Kelso
What every restaurant should know about going gluten-free [Infographic]
Gluten-free has proven to be no passing trend; operators can either watch it continue to grow or join in and truly offer something for everyone.
Tags:
Dough
,
Food & Beverage
,
Food Allergies / Gluten-free
,
Food Safety
,
Health & Nutrition
,
Trends / Statistics
April 9, 2013
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Alicia Kelso
Executing a charitable program at your restaurant doesn’t have to be hard
Philanthropy takes time and patience, but the benefits are tangible for a brand.
Tags:
Customer Service / Experience
,
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
March 21, 2013
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Alicia Kelso
Domino’s Australia backlash proves social media puts customers in control
Old marketing strategies in new media don’t work, so it's best to "launch modestly."
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
March 12, 2013
-
Alicia Kelso
Facebook milestone promotions underscore fast pace of social media
Brands are celebrating their loyal fan base with giveaways.
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
February 15, 2013
-
Alicia Kelso
35 Top Restaurant Apps [Infographic]
A look at where restaurant consumers are located in the mobile space.
Tags:
Customer Service / Experience
,
Loyalty Programs
,
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Online Ordering
,
Systems / Technology
,
Trends / Statistics
February 5, 2013
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Alicia Kelso
Frying up snacks in human fat – is this what we’ve come to?
A Dutch television show is taking food experimentation to an uncomfortable level.
Tags:
Food & Beverage
,
Research & Development / Innovation
January 18, 2013
-
Alicia Kelso
Restaurant industry dominates year's 'PR disaster' list
Five out of 10 2012 public relations nightmares were related to restaurants.
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
December 3, 2012
-
Alicia Kelso
Are political statements tarnishing the restaurant industry’s reputation?
Following statements against Obamacare, brands’ social media conversations are no longer about the food.
Tags:
Insurance / Risk Management
,
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
November 15, 2012
-
Alicia Kelso
Marketing departments going for the jugular
Ads, menu items are outwardly trying to ‘one-up’ the competition.
Tags:
Food & Beverage
,
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
October 5, 2012
-
Alicia Kelso
Restaurant industry's summer of accidental politics coming to an end
Every company big or small takes a risk by making a statement that even remotely resembles something political.
Tags:
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
September 12, 2012
-
Alicia Kelso
Restaurants take the lead in hunger crisis aid
A new report shows that one in five Americans don't know how they'll afford their next meal.
Tags:
Customer Service / Experience
,
Food & Beverage
,
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
,
Trends / Statistics
August 29, 2012
-
Alicia Kelso
Value Menu: The top 12 benefits of digital menu boards [Infographic]
We surveyed QSR and fast casual operators to learn the top benefits of digital menu boards. We turned the results into this cool infographic.
Tags:
Digital Signage
,
Drive-thru
,
Menu Boards
,
Systems / Technology
,
Trends / Statistics
May 13, 2012
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Alicia Kelso
Domino's UK's digital marketing efforts offer plenty of intrigue
Wanna take a page from a business that is doing progressive marketing right? Check out Domino's UK. That team keeps turning out one cool promo after another, incorporating digital signage, social …
Tags:
Customer Service / Experience
,
Domino's Pizza
,
Marketing / Branding / Promotion
,
Mobile Payments
,
Online / Mobile / Social
,
Online Ordering
,
Operations Management
March 9, 2012
-
Alicia Kelso
A broader look at pizza’s busy year
There were plenty of stories that stood out this year, and even more to look for in 2012.
Tags:
Business Strategy and Profitability
,
Cheese
,
Domino's Pizza
,
Financing and capital improvements
,
Food & Beverage
,
Food Trucks
,
Franchising & Growth
,
Marketing / Branding / Promotion
,
National Restaurant Association
,
Online / Mobile / Social
,
Online Ordering
,
Operations Management
,
Papa Murphy's Take 'N' Bake Pizza
,
Trends / Statistics
December 30, 2011
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Alicia Kelso
Local marketing tip: Make a bad situation better
A willingness to give away some free food, combined with an idea on how to make people's lives a little easier, can go a long way.
September 23, 2011
-
Alicia Kelso
Brand ambassadorship needs to be a top priority
How much can operators control experiences that diminish their store’s reputation?
Tags:
Hiring and Retention
,
Human Resources
,
Insurance / Risk Management
,
Operations Management
,
Staffing & Training
May 17, 2011
-
Alicia Kelso
Showing (1 - 17) of 17
Latest posts by Alicia Kelso
Count the restaurant industry among 'the helpers'
What every restaurant should know about going gluten-free [Infographic]
Executing a charitable program at your restaurant doesn’t have to be hard
Domino’s Australia backlash proves social media puts customers in control
Facebook milestone promotions underscore fast pace of social media
» View All Posts
Alicia Kelso
Alicia Kelso is editor of QSRWeb.com and PizzaMarketplace.com.
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