-
Millennials' brand preferences shift due to household structures
While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less …- Melissa Abbott -
How Domino's, Shake Shake used 'quality' to galvanize brands
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch …- Melissa Abbott -
Clicks and cravings: How social media impacts food choices
There is no debate that social media and digital technologies have altered U.S. consumers' shopping behaviors and purchase decisions for foods and beverages. In today's social digital environment it …- Melissa Abbott -
Local builds scale
The cultural appetite for all things local continues unabated. Of interest, the ability to source local products from highly fragmented producers dotting the American countryside is increasingly …- Melissa Abbott -
The trouble with change
At Hartman Group, we've always taken a conservative, "wait and see" approach to technology, innovation and change. Cool gadgets, shopping technology and e-readers are all fine and well, but the …- Melissa Abbott -
Use of sea salt proves natural foods are taking over
In its first fry redesign in 41 years, Wendy's recently unveiled Natural-Cut Sea Salt Fries — revamped 100 percent russet potatoes, cut with the skin on and seasoned with sea salt. Back in 2008 …- Melissa Abbott -
Are you serving flexitarians?
After a decade of intense meat worship, chefs are procuring, preparing and serving vegetables with the same love and attention they previously reserved for Ossabaw pork or grass-fed marrow bones. If …- Melissa Abbott -
Our greater food culture
In the spirit of celebrating contemporary food culture, this subway-style map (below, or click here for a larger view) is intended to serve as a snapshot of the main actors, techniques, values and …- Melissa Abbott
Showing (1 - 8) of 8
Latest posts by Melissa Abbott
Melissa Abbott
Melissa Abbott, Hartman Group’s Director of Culinary Insights, dishes up the latest in food culture and its impact on the food industry. Hartman Group is a leading consumer culture consultancy and primary research firm utilizing a multidisciplinary approach to understand consumers, identify growth opportunities, re-energize brands, create relevant experiences and fuel strategic thinking.
Sponsored by:
