Facebook: How to win at Facebook marketing
Sept. 20, 2013
In this week's episode of the Social Restaurant Podcast, I interview Mike Gingerich — one of the leading strategists in teh Midwest focused on Facebook marketing for restaurants. He's the co-founder of Tabsite, a Facebook app development company that has helped multiple restaurant brands figure out how to use Facebook to grow their email list, hold buzz-generation contests, launch discounts and promotions and even integrate online ordering directly into their Facebook page.
If you are in charge of working Facebook as a channel for your concept, then you'll want to spend the next 30 minutes listening to Mike share his expert tips and advice.
What You'll Learn During the Interview
- Mike talks about how to stay in good standing with Facebook's terms and conditions when launching contests and promotions. You can see the full Facebook terms and conditions here.
- How Like-Gating has changed over the years and how can restaurant marketers and operators can use this technique to grow their customer base.
- Learn why Facebook Graph Search is incredibly important and things you can do to make sure your concept gets found.
- And literally dozens of other tips, tricks and advice on Facebook marketing for restaurants.
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Marketing / Branding / Promotion
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.