How one restaurant concept leverages Yelp reviews for sales growth
July 14, 2014
Did you know every star on a Yelp review leads to a 5 to 9 percent increase in revenue for restaurants? One of the most useful tools you can utilize is Yelp for restaurants, as it increasingly affects your reputation.
In episode #045 of the Social Restaurant Podcast, I welcome Chris Tomasso, Chief Marketing Officer at First Watch. First Watch has experienced an increase in same-store sales 29 out of the last 30 years. How do they do it? Yelp reviews are a large part of its business model. First Watch allows users to decide to review on their own without nudging or reminders, and they reply to nearly every review personally. You'll want to hear Chris talk more about Yelp for restaurants, company culture and First Watch's many successes.
What You'll Learn During the Interview
- How breakfast has been profitable for First Watch
- Why it's important to invest in your company culture
- How First Watch incorporates word of mouth marketing
- Chris' take on technology in the restaurant world
- How Yelp reviews can be a tool for your restaurant
Marketing / Branding / Promotion
Online / Mobile / Social
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.