It’s rumored that the Sub or ‘Submarine’ had it’s origin in Boston, MA around the time of World War II. Since that time and due to large pushes by franchised systems, this deli style sandwich has become an international hit. In episode #039 of the Social Restaurant Podcast, I welcome Peter Cancro, Founder and CEO of Jersey Mikes, a formidable player in the sub category with a near 1,300 locations open or in development, with their own point of sale systems. Peter’s story is unique, getting his start in the restaurant business at age 14 and then passing on a potential football career to raise the capital to buy his first sub shop by age 17. Since then, Jersey Mike's has seen exponential growth, partly due to the unique point of sale systems they have. Peter has won multiple awards for his work in growing Jersey Mikes including the prestigious 2013 Golden Chain Award as well as IFA Entrepreneur of the Year. This guy knows how to build a franchised restaurant system. You’ll want to hear what he shares in this week’s interview. Go ahead, turn up the speakers, click play and listening to episode #039 of the Social Restaurant Podcast.
What You'll Learn During the Interview
- The story behind how Peter started from one store to now 1,300 in the making.
- How charity can play a role in your restaurant, through cause-related marketing.
- The benefits of creating unique point of sale systems software.
- Strategies on how to please franchisees of your restaurant.
- Advice for those wanting to create their own point of sale systems.
[Tweet ""Everything we do, we're investing in ourselves." - @JerseyMikes CEO Peter Cancro"]
Get the Show Resources
If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.