Did you know 77 percent of America's hops come from the state of Washington, yet most Americans live within 10 miles of a craft brewery? In episode #041 of the Social Restaurant Podcast, I welcome Jarod Kelly, Chief Happiness Officer of Hopjacks, a Pensacola, Fla., based restaurant with five unique locations vested in the craft beer business. Yes, you read that title correctly- Jarod is in charge of keeping everyone happy from 112 taps at one location to an interactive wine menu at another.
After 17 years in the restaurant business from fast food to fine dining, Jarod has found his niche in a combination of family dining and late night eats. You’ll also want to hear more about The Tin Cow, a Hopjacks location with spiked milkshakes to complement their great burgers. Go ahead, turn up the speakers, click play and listening to episode #041 of the Social Restaurant Podcast!
What You'll Learn During the Interview
- How you can receive the title of Chief Happiness Officer in your business
- How a restaurant with a kitchen open until 2 a.m. maintains a family friendly appeal
- Jarod's strategy for social media across multiple locations
- What the craft beer business can do for a restaurant
- Jarod's advice for creating a successful business
Get the Show Resources
If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.