Health care and minimum wage changes can have a huge impact on your business. Both can impact your scheduling, which can already come as a challenge at times. A recent Snagajob study found that employers should not get too caught up in ways to hide shorter shifts as job seekers today are open, these days, to taking part-time positions.
We recently asked our job seekers what type of position they're seeking, part-time (under 35 hours per week) or full-time (over 35 hours per week). Fifty-nine percent of job seekers said that they are currently looking for part-time positions.
These findings aren't just new to 2014 job seekers. In Q4 2013, the search term "part-time" was the highest searched term used by Snagajob job seekers with more than 400,000 searches in October through December alone. "Full-time" was a close contender, with 41 percent of job seekers looking for a position offering more than 35 hours and having more than 140,000 searches in Q4 2013.
What does this mean for your business?
For one, advertising positions with the term 'part-time' in the job title or description won't make you look bad to a job seeker. By including this term you will actually increase the chances of your job posting being shown to job seekers searching for that type of job.
This will also help you in attracting job seekers who have the right expectations. By not including needed availability or number of hours in the job description, you'll be attracting job seekers with all types of schedules, adding more applications for you to sort through and more time spent filling the position. By including "part-time" in the posting or specific shifts you are looking to fill, job seekers who are looking for full-time may deter from applying or apply with the understanding that they will need to obtain a second job to get to full-time hours.
Incorporating popular search terms in your job postings will draw the attention of enthusiastic, and qualified, applicants. Simply adding this information to a description can help you find employees who meet your scheduling needs.
Jason Hamilton serves as Snagajob’s vice president of product and marketing. In this role, he is responsible for creating products that instantly connect workers and employers. He also leads Snagajob's marketing strategies – from customer acquisition and retention to marketplace development and growth. Oh, and he had a cameo in a Bollywood film.