Podcast: Don Fox on building brands
Jan. 7, 2014
In episode #021 of the Social Restaurant Podcast, I talk with Don Fox, Chief Executive Officer of Firehouse Subs, a 19-year-old concept with over 700 Firehouse Subs restaurants in 36 states and Puerto Rico with a goal of reaching 2000 locations by 2020.
What You'll Learn During the Interview
- Strategies on how to be a hands-on leader without micromanaging to celebrate your franchisee successes.
- Why you should challenge your area representatives to play the roles of coaches, mentors and policemen within your restaurant franchise.
- Don's Three linchpin elements - Financial Discipline, Quality Franchisees and Real Estate - which can set a good franchise apart from its competitors.
- The importance of average unit volume (AUV) and why it's the most important metric within a organization.
Tweetable Moment: "It's taken almost 20 years to be an overnight success." - @DonMFox (Click to Tweet)
Get the Show Resources
If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
Like Us Facebook
If you like what you are listening too on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors. Episode #021 of the Social Restaurant Podcast has been made possible through the support of our sponsors On Scene Productions, a digital storytelling and video production consultancy and NetBase Solutions, social media intelligence for multi-unit restaurant brands
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.