Podcast: Studying consumer psychology to create enticing restaurants

 
March 21, 2014 | by Nate Riggs

Social Restaurant Podcast Title BannerIn episode #032 of the Social Restaurant Podcast, I welcome Geraldine Blanchot, co-founder of Pattern Pod.

Geraldine and her partner Kristen Dettoni have founded a startup company that works with restaurants and retailers to help blend consumer psychology with great design to create an environmental experience that entices your customers to buy more, and keep coming back.

Geraldine has spent her career as a designer, traveling the world to get inspiration for the patterns, colors and textiles that help brands and locations stick in the mind of the consumer. It’s fascinating stuff to ponder, and I know you’ll think differently about your restaurant environment after listening to this interview.

Go ahead, turn up the speakers, click play and listening to episode #032 of the Social Restaurant Podcast.  

What you'll learn during the interviewgeraldine blanchot

  • How color theory works and why you need to be aware of how you choose colors in restaurant design.
  • Tons of examples of good design in restaurants and what you can learn from their examples.
  • The science behind patterns and how they affect brand perception and buying behavior.
  • Some things you need to consider when purchasing textiles for your restaurant.
  • How Pattern Pods is changing the way restaurants source environmental design elements.

Listen Now

 

Get the Show Resources

If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.

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If you like what you are listening to on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors.

Episode #032 of the Social Restaurant Podcast has been made possible through the support of our sponsors On Scene Productions, a digital storytelling and video production consultancy and NetBase Solutions, social media intelligence for multi-unit restaurant brands If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can learn more here.


Nate Riggs / Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.
www View Nate Riggs's profile on LinkedIn

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