Podcast: The right way to use 'Social Intelligence'
June 5, 2013
In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand. Seriously, you won't want to miss what these pros have to say! I was blown away by what they've been able to achieve. Listen in as Rachel Luther-Phillips, vice president of marketing for Zoës Kitchen and Susan Ganeshan the chief marketing officer of their partner newBrandAnalytics dig into defining social intelligence and how restaurant brands can design programs and use technology tools to gather deep and meaningful customer insights that are impacting decisions across their organization. Founded 1995 in Alabama by Zoë Cassimus, Zoës Kitchen is a Mediterranean-style fast-casual chain currently operating 87 locations across 15 states. In this 25-minute episode, you will learn:
- The definition of "Social Intelligence" and why it matters in the restaurant business.
- Stories and examples of how Zoës is using these insights to make better marketing and operations decisions.
- How the new BrandAnalytics platform is helping restaurant brands weed through the clutter of social media.
Marketing / Branding / Promotion
Online / Mobile / Social
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.