In episode #025 of the Social Restaurant Podcast, I talk with Kelly Roddy, CEO of Schlotzsky's Deli, an international franchise of more than 3,500 locations owned and operated by FOCUS Brands, Inc.
Kelly brings an interesting and comprehensive paradigm on restaurant branding as well as insights and intelligence on his company, it’s parent company and more. He has so many compelling stories to tell about how his company's brand has proliferated the organization from new restaurant environments to developing a tagline taken from the company’s namesake and using it to focus internal employees, process improvement initiatives and even franchise growth.
It’s truly an amazing story from a big thinking industry leader. Go ahead, turn up the speakers, click play and listening to episode #025 of the Social Restaurant Podcast
What You'll Learn During the Interview
- The difference between brand identity and brand.
- How you can grow your customer base by staying relevant, cool and hip.
- Why you should play up the extrasensory elements of your brand to make your restaurant a craveable, mouthwatering experience.
- The role of a strong business model in franchising a brand.
- Benefits of having a diverse franchisee family.
Tweetable Moment: "Turning your brand around is like steering a battleship — you do it one degree at a time." - Kelly Roddy (Click to Tweet)
Get the Show Resources
If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.