- PROJECT HELP
- WHITE PAPERS
Michael Attias, owner of Corky's Bar-B-Q restaurant in Nashville, Tennessee, and a nationally recognized catering consultant says, "There's really no easier way to convert people to patrons than catering, it's better than free advertising. There's just always someone catering something" If that's not enough to convince you to cater, then maybe the fact that you can increase your bottom line by as much as 20% will.
Setting your menu
Catering is easy; it starts by putting together a catering menu. Begin with your existing store menu. Decide which items to keep and which to delete. Make sure you have recipe, portioning, and food cost information for all menu items. One tip when making this decision is to think about what you have on hand so as to cut down on special ordering and thus increased costs. Also, you may want to check competitors' menus to see what you're up against.
.The No. 1 rule to profitable catering is measuring. There are two ways to portion out a catering menu: Ala Carte and Bundling. Neither method is better nor worse; moreover, it will simply be a matter of trying each method to determine which works better for you. When putting together bundled offers, keep in mind that packages should include multiple food items, which means adjusting portions to accommodate for the number of people and the amount per item.
In many cases, a catering experience is your first introduction to a new customer and you want to make a good impression. Be friendly and positive, and remember that the person calling may not know anything about your menu, so be patient and accommodating.
The hat trick is great food, excellent prices and amazing service. Some critical keys to catering management are:
Is there such a thing as too much business?
Yes! Not getting enough catering business is bad, but did you know that too much can be even worse? Don't create a performance nightmare. Taking too many orders for one date or time is a recipe for disaster, schedule your orders wisely.
Recognize and reward
There is a famous old fable that makes this point nicely. A guy rows his little boat to the middle of the lake for a relaxing day of fishing. Up over the side comes a huge green snake, with a half-swallowed frog sticking out of its mouth. Feeling for the frog, the guy whacks the snake with the oar, the snake spits out the frog, and the frog's life is saved. This makes the guy feel good; however, knowing that he has just deprived the snake of his dinner also makes him feel bad. Having no food with him, he gives the snake a swig out of his bottle of Bourbon, and the snake swims away and the guy is happy again. Two minutes later the snake swims back with two frogs in his mouth.
When we recognize and reward, we inspire more of the same. When you get a referral from a customer, the smartest thing you can do is to make a big, big deal out of it. Call with a thanks or send a personal note with a nice bounce back offer. Turn one order into many or one customer into two and how much you increase your business is strictly up to you!
© 2014 Networld Media Group All rights reserved.