From the moment a customer dials your number they should be engaged. When your phone line is busy, or your staff too busy to do more than simply take orders, you can and will miss out on opportunities to answer calls and upsell customers.
Letting customers know the lunch, dinner and late-night specials is important for your business and your customers alike. You not only help callers feel like they are getting good value but you improve your ability to move inventory quickly and more profitably.
A standard phone messaging system won't deliver what you are looking for. You need a phone system that includes an advanced, up-to-the-minute customer-friendly message. The messaging feature should deliver HD-quality sound clips, allow instant and programmable switching of messages and, if you own more than one pizzeria, allow you to roll out new auto-attendant and on-hold messages across your entire fleet of stores in one go.
It is also a good move to have the messages themselves professionally recorded – there are plenty of services that will provide you with high quality recordings at short notice. Finally, since you don't want to annoy your customers, it's worth setting up the system so that they can skip the messages even if they are on hold or in the call queue.
The right messages, at the right time, in the right way. If you have any questions, feel free to get in touch.
Shawn Chute is a 14 year veteran of the tech industry and the COO of Sutus, a leading integrated communications company specializing in the pizza industry. Sutus customers include large brand names such as Dominos and small independent pizzerias.