Using technology to upsell customers

March 9, 2012 | by Shawn Chute

In a busy pizzeria, sometimes staff don't have the time to remind take out/delivery customers about the daily special or, by the time the customer gets through to you, they aren't in the mood to spend time listening to special offers or other attempts at upselling them.

One answer to this is with technology. On-hold messaging is now advanced enough to genuinely work as a successful marketing tool. You can upload high-quality messages (ideally ones that have been professionally recorded) that customers have the option to listen to whenever they are in a call queue or have to be placed on hold.

The system can be set up to automatically to switch the message in use so that at any given time of the day or day of the week you are offering the daily specials that get the most profit.

When combined with a 'call reporting' feature you can check how many customers are choosing to listen to your messages, which messages are the most successful and more.

Topics: Business Strategy and Profitability , Marketing / Branding / Promotion , Operations Management , Systems / Technology , Telecommunications

Shawn Chute / Shawn Chute is a 14 year veteran of the tech industry and the COO of Sutus, a leading integrated communications company specializing in the pizza industry. Sutus customers include large brand names such as Dominos and small independent pizzerias.

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