Value Menu: The top 12 benefits of digital menu boards [Infographic]
May 13, 2012
With the impending menu labeling laws expected to go into effect sometime this year, restaurants are scrambling to meet the criteria, and more than 200,000 restaurants will have to comply by displaying the nutritional information from their menus. This daunting task has caused many operators to consider installing digital menu boards in-store and at the drive-thru.
But what some may not realize is that digital menu boards offer more than flexible and centralized control of content to help fulfill new regulations. We've created an infographic that outlines 12 advantages to incorporating digital systems to show off your menu. The data was pulled from a survey conducted in April of quick-service and fast casual restaurant operators.
Among the benefits are improved order accuracy and higher check averages.
Cost tends to be the biggest reason operators have yet to go digital, so we've also highlighted the ROI of such systems. The results may surprise you.
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Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.