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Now that Apple Pay is here, marketers have to figure out what to do with it. While mobile payments will likely be a good thing, there's a lot of potential value for customers and brands beyond the transaction.
For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.
Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release, the app will enable mobile payments, including a PieZoni's "Pass" card that customers can store in...
Mobile payments company LevelUp today announced the launch of a gift card feature, according to a press release. Businesses can enroll in the program starting today.
Consumers don't become comfortable making mobile payments until their third transaction.
Michael Hagan, COO of LevelUp, discusses the company's mobile payment and loyalty app during the 2012 NRA Show. The app is the second largest of its kind geared toward the restaurant industry.
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