The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
After spiking to $2.45 in mid-September, cheese prices plummeted last week, dropping as low as $2.15.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
Wheat prices also continue to plummet.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
The company spent three years testing ingredients, operations and ovens, and has experienced a sizable comp lift since adding pizza to its brand positioning.
Papa Murphy's stock is up $2 in two weeks.
Wheat prices closed below the $6 mark twice last week, plunging to $5.68 on Friday.
The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Gas prices have stayed steady for the past two weeks, despite a busy holiday weekend.
The brand is aiming for 25 locations in the next year, including a debut in the Midwest and New York.
Gas prices continued to fall through the busy Labor Day holiday weekend.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
An abundance in refinery production is keeping gas prices in check.
The National Restaurant Association claims the decision will impede job creation and create 'big business.'
Wheat is down more than 40 cents in two weeks.
Offer customers something, like a discount or a recipe, in return for their like.
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Gas prices continue to drop from Independence Day spike.