Chris Luo / Chris Luo is the VP of Marketing at FiveStars, a loyalty automation platform for small and medium businesses. Previously, he was Head of Global SMB Marketing at Facebook, where he built the global team responsible for SMB adoption of Facebook Ads and Pages. He has also been the Head of Acquisition Marketing, APAC for Google.
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8 ways to keep your VIPs happy

They're your favorite customers and the ones who you instantly recognize when they walk into your store. You know these customers are important to your business, but did you know that these customers drive up to 80 percent of your...

Beating the marketing monkeys

In his best-selling personal finance book arguing that investors can't consistently beat the market, economist Burton Malkiel says that "a blindfolded monkey throwing darts at a newspaper's financial pages could select a portfolio that would do just as well as...

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