Ed Zimmerman / Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
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How to be successful with neighborhood marketing

Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new ones.

Do your customers really buy price?

Everyone is running promotions, discounts, coupons and group-buying programs, all in search of the consumer whose only point of reference today is how much off, right? Not right; in fact, if you spend all your time and energy chasing the...

Are you really ready for carry out?

More and more Americans order prepared food to go – and eating establishments that cater to this trend are poised for a healthy increase in incremental sales. Are you really ready for carry out? Consumers have a growing appetite for convenience in their lives – and in their eating habits.

Drive sales with kid-centric meals

Many pizzerias feel the pinch of a stubbornly slow economy. High gas and food prices have many families cutting back on dining out or trading down to less expensive alternatives.

You can't ignore social networking

  I recently read an article called, "50 Social Sites That Every Business Needs a Presence On." The title alone was enough to make me choke, Facebook, Twitter, Linked In, Digg, YELP, Del.icio.us, StumbleUpon, Reddit, etc., etc., etc. What an enormous waste of time.

Looking out, looking in: What messages are you sending to customers?

I was at a strip mall getting ice cream with my 13-year-old son this week, when I walked past a restaurant with signs covering the door. You could barely see in. What was this restaurant operator thinking? "Don't stand by the door? Don't look in? Don't use the bathroom?" The only sign missing was the "No Shoes, No Service" sign.

Has Pizza Peaked?

Strucural changes affect demand for pizza, but operators can still grow.

Use Menu Engineering to Increase Profits

Make design changes to your menu and increase your profits

Pizza’s Time to Embrace Coffee

Feature better coffee to build sales and loyalty

Pizza Trends 2011

Four steps that pizza operators can take to stay on trend.

Coupons and Price Integrity

Offer consistent products, don't discount off your core price and promote new items.

What You Can Do About Food Industry Consolidation

Buy unique products to attract new customers.

Marketing Pizza to Kids

Marketing pizza to kids requires PR thinking

Pizza & Healthy Choices

Increase your sales by offering healthy choices

Back to School

Get creative to promote Pizza at school

Summer Sales

Mirror your menu to summer heat and pump up sales

Cheese Market Update

The cheese market continues its wild ride

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