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The voice of the consumer is louder and more far-reaching than ever thanks to the proliferation of the Internet and social media. For fast casual operators, customer satisfaction is key.
We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations have proliferated in the social media sphere through sites like facebook and Yelp....
Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social media usage last month.
Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up.
Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the first time.
Recession or not, the restaurant industry is here and growing. Consumers spend a huge percentage of their food budgets on eating out at restaurants, and restaurant sales are expected to top $600 billion this year.
Food is still the biggest driver of a customer's first impression.
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand.
The growth in our industry is just mind-boggling when you think about it. According to the NRF, you and I now spend 49 cents of every food dollar on dining out.
Who has seen the latest reports on the fastest growing restaurant chains in North America? I was struck when I read the following article summarizing the latest Technomic report: http://www.chicagotribune.com/business/ct-biz-0524-nra--20110523,0,7087919.story. If you don’t have time to reach the whole article,...
Recently Market Force ran a series of studies with over 4,00 consumers to investigate their attitudes and behaviors around fast casual and family restaurants, and a separate study on the consumption of chicken. The findings from both were interesting, but...
Nothing is more top of mind right now for those of us in the restaurant industry than the state of the economy. Is the recession really over? Do consumers plan to increase their appetites for dining out? In a research...
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