- WHITE PAPERS
A tip: Hire the right weird person for the job/position you have available and let them be weird.
A client who recently read a very powerful white paper written by Greg Collins and Cal Popken asked me to explain the term 'Tributary Supply Chain.' So, I shall paint a picture. Imagine, if you will, a canoe on the shoulders of a mighty river. Picture this boat as it gently travels atop the fast running and bountiful waterway.
I don't see QR Codes fading into the realm of techno-gimmick anytime soon. A recent article in Print Solutions Magazine provides some compelling data that clearly suggests the opposite.
As my thumbs typed this urgent text message into my smartphone (PLS CK ASAP) to our creative department, I reveled in the moment as I realized that I was hip with the cool Millennial lingo. Seth Godin recently wrote a blog post (it's a short one): Adopt vs.
It was just a day like any other day. It was filled with lots of action, excitement and pressure.
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