Lori Walderich / Lori Walderich is chief creative officer at IdeaStudio, a chain restaurant marketing and promotions firm. Her company helps restaurant clients align their branding and implement strategic marketing plans to achieve consistent, sustainable growth.
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Are we there yet?

Consider a few strategies to build a brand in bad(ish) times.

Social Media Part 1: Do I know you?

It's important to know who makes up your social media audience

Commentary: Social media: Brand aid … or brand illusion?

Can social media be compared to the first Internet bubble of 2001?

'Ma'am, it’s not a cup holder': Proper brand use of social media

Before getting into social media, it's important to figure out your brand identity and your strategy for presenting it.

The brand you live is the only one they'll love

If you think big and creatively, you should find plenty of brand-building opportunities.

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