Nate Riggs / Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.
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The problem with marketing to social media 'influencers'

Everyone wants to be a social media influencer these days, right? Can you imagine how excited I was when received this email message from Klout and the brand marketing folks over at Spice Islands Trading Company? It's always nice to...

Marketing analytics on the visual Web: A Guide for restaurants

Americans are embracing a trend of following their favorite restaurant brands on social media sites in a BIG way. With the widespread adoption of sites like Facebook, Twitter and now Instagram and Pinterest that being fueled by more than 50...

Social media and your POS: The search for Bigfoot

One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important letters. POS. While planning the brand's digital marketing campaign that would launch the...

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