Sandy Lechner / None

The debate on free

Done right, there's great ROI in giving away food to make loyal customers out of new ones.

'Brand' -- what does it mean to today's marketers?

With promotional dollars at a premium, "branding" needs to take a distant back seat to return-on-investment-based programs for many regional chains.

  • 1 (current)

Showing (1 - 2) of 2


 

TRENDING

 

WHITE PAPERS