Valerie Killifer / As the founder of P-O-P Content & Communications, Valerie Killifer brings her passion for creative thinking and relationship development to the forefront of her business. She spent 15 years as a professional journalist and continues to write about the brands, people and trends impacting the restaurant industry.
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5 ways to achieve brand relevance

Form partnerships with like-minded individuals and integrate the brand with its community, employees and partners.

Using social media conversations to foster brand awareness

Most online conversations are positive; however customer service is an easy point of contention.

Digital technology helping restaurant operators reach more guests

A Q&A; with OLO founder and CEO Noah Glass on the new digital customer and the technology driving their dining experiences.

PCI webinar discusses reputation management, systemwide compliance

The enforcement of PCI compliance can be difficult for franchisors to navigate who are looking to establish cooperation across their franchise system. In the webinar, "How much is your brand reputation worth? The cost of PCI compliance," presented by FastCasual.com...

What’s the hottest segment of the restaurant industry? Fast casual. [Infographic]

Since the economic downturn, the fast casual segment has led the restaurant industry in both sales and unit growth. And it continues to outperform on both fronts. This infographic shows just how hot fast casual dining is.

Social media management systems strike effective balance

Having a social media management system has become a necessary tool for restaurant operators trying to sift through the vast and varied customer comments received on a daily basis. For chains of one to 1,001 locations, these systems are crucial...

Truitt Bros. Northwest Sustainability Tour highlights menu

The topic of sustainability has been an elusive one for restaurant operators, who have been inundated in recent years with foodservice buzzwords such as organic, fresh and all-natural. Navigating the world of sustainability and how it applies to the menu...

Restaurant data breach highlights vulnerabilities

The payment-card data breach at a Margarita's restaurant in Huntsville, Texas, is shedding further light on the vulnerability restaurants face from debit- and credit-card hackers. Investigators do not believe any of the employees were involved in the breach that impacted...

Senate votes to reject swipe-fee reform delay

The Senate voted Wednesday to reject a delay for the much needed debit-card swipe-fee reforms being released by the Federal Reserve. The reforms are scheduled to go into effect July 21 and enable the Reserve to cap debit-swipe fees imposed by card processors to 12 cents, as opposed to the average 44 cents per transaction.

FastCasual.com releases Top 100 Movers & Shakers

FastCasual.com has released its sixth annual Top 100 Movers & Shakers, a ranking of the best fast casual concepts of 2010. This year’s winner was Firehouse Subs, which was on target to post $233 million in revenue in FY 2010.

NAFEM Show highlights energy savings

Exhibitors on day two of the North American Foodservice Equipment Manufacturers Show expressed optimism about the number of attendees at this year’s event, held at the Orlando, Fla., convention center Feb. 10-12. “So far we’ve surpassed the sales leads Thursday that we did for the entire 2009 NAFEM Show,” said Henny Penny’s Jason Moles.

CEO Q&A: Jack Butorac of Marco’s Pizza

Jack Butorac emerged from retirement mode to help lead Marco's pizza's expansion into 17 states.

Wells Fargo mobile payment pilot ready for roll out

Wells Fargo & Company is rolling out a Visa microSD mobile payment pilot that will include 200 Wells Fargo team members who are users of specific BlackBerry and iPhone models. The pilot features DeviceFidelity's In2Pay technology. BlackBerry smartphone users will...

Exit41 launches Facebook ordering app

Exit41 has officially launched a new web-based solution that will let Facebook fans of restaurant brands order meals via the social networking site. The app also will let fans on Facebook share and “Like” their favorite menu items within their...

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