EveryScape, creator of visual guides for local search, has announced the debut of a new approach to local search with EveryScape Eats!, a visual dining guide with a free iPhone application and companion website. Initially available in Boston, diners can peruse the visual restaurant guide by viewing the interiors of more than 500 Boston restaurants and exploring exteriors of more than 1,300 in 3D with the free iPhone and iPad application or by visiting www.EveryScapeEats.com.
Leveraging the same experiential, high-quality visual content that EveryScape debuted earlier this month in conjunction with Microsoft Corp.'s Bing Maps, EveryScape Eats! Boston uses interior panoramic imagery to allow users to "walk around" as though they were there in person.
Boston is the debut market for EveryScape Eats!, which will become available in other cities nationwide on a rolling basis. In addition to the restaurant guide, EveryScape plans to introduce other vertical categories to its catalog of visual guides for local search as well as distribute this content to other local search portals. Additional EveryScape Eats! Boston features include:
- Search for restaurants: Immediate visual thumbnails of more than 1,300 Boston area restaurants provide an idea of ambiance and neighborhood
- Find other nearby restaurants using geolocation: Use iPhone GPS to quickly find nearby restaurants and then narrow the selection based on price or rating
- Plan a night out: Select a restaurant and then share it with friends through e-mail or Facebook
- Read reviews, menus and restaurant information: Panoramic images are augmented by the restaurant details section so diners can make an educated dining decision
"Local search is moving toward the experiential, which requires high-quality visual content, and a lot of it. EveryScape's approach has focused on leveraging a technology that makes a presence in our visual guides easily accessible for small businesses, and equally engaging for consumers," said Jim Schoonmaker, CEO of EveryScape. "This approach has been validated through our work with Bing Maps and we are excited to debut EveryScape Eats! in our home city of Boston, where we are featuring more restaurants than any other Boston app."
"The EveryScape Eats! Boston Edition is available for free from the App Store. A demo video is also available.