7-Eleven jumps into discounted pizza space

Jan. 29, 2014

7-Eleven Inc. is aiming to gain share on pizza's biggest sales day of the year — Super Bowl Sunday — by offering large pepperoni and triple cheese pizzas for the discounted price of $5.55 each, and a large deluxe meat pizza for $6.99.

According to a news release, customers will save another $1 if they purchase a 2-liter bottle of any brand of soft drink, which will lower the price of the pizzas to $4.55 and $5.99, respectively. The 14-inch pizzas are available for takeout at participating stores nationwide.

Additionally, 7-Eleven stores are offering a combo deal that includes a large pizza and 10 chicken wings, or a large pizza, five chicken wings and four mozzarella sticks for $10.

"7-Eleven will have delicious, hot pizza for take-out before, during and after the game, whether your team is winning or losing," said Kelly Buckley, 7-Eleven vice president of Fresh Food Innovation. "Customers can choose their pizza variety, and we'll bake it fresh for you, on the spot anytime, day or night.Where else can you order and have hot pizza ready in just a couple of minutes, anytime 24/7, while grabbing your favorite beverage for the game?"

7-Eleven's Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon, while the Triple-Cheese pizza includes melted mozzarella, cheddar and parmesan cheeses. Wings are available in three flavors — Barbecue, Spicy and Asian-style Dragon wings. Crispy, breaded mozzarella sticks come with a side of marinara sauce.

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Topics: Marketing / Branding / Promotion , Trends / Statistics

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