America votes: Pizza Hut to extend $10 Any Pizza deal

June 14, 2010 | by
With a landslide victory at the polls, pizza lovers across the country have united to keep Pizza Hut's $10 Any Pizza deal – any size, any crust, any toppings for just $10. From May 11 through June 10, Pizza Hut asked America to vote on the fate of the incumbent deal at An overwhelming 98 percent of voters clicked "Yes," resulting in a resounding victory for the $10 Any Pizza deal.
"America has voted, and the $10 Any Pizza deal will be extended at Pizza Hut," said Brian Niccol, Pizza Hut chief marketing officer. "The one-sided victory shows that pizza fans remain hungry for the combination of great taste and value. We're excited to continue offering that combination with our $10 Any Pizza deal."
With a determination to keep the $10 Any Pizza deal alive, Pizza Hut Tweetologist Alexa Robinson embarked on a tour across America to rally support. As campaign manager, Alexa visited state capitols, engaged voters at city landmarks and made media appearances in New York City, Philadelphia, Little Rock, Richmond, Va., Columbia, S.C., and Des Moines, Iowa.
Robinson tracked her progress on Twitter and Foursquare, giving Pizza Hut fans exclusive news of her whereabouts and access to photos from the campaign trail. Fans also can visit Flickr to view photos from the tour.

Topics: Marketing / Branding / Promotion , Pizza Hut

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