- WHITE PAPERS
American Express and Share Our Strength announced today "Dine for a Cause," an initiative to support Share Our Strength's No Kid Hungry campaign to end childhood hunger in America.
Now through Jan. 31, 2014, American Express Card members can register any eligible American Express Card at www.amexnetwork.com/dineforacause and then each time they use their registered card at an American Express Card-accepting restaurant, American Express will donate $1 each time they dine, up to $1 million, to No Kid Hungry.
For every $1 donated, No Kid Hungry can help provide up to 10 healthy meals to children in need. Through "Dine for a Cause," American Express will have the potential to give children access to up to 10 million meals, according to a company press release.
"American Express is empowering its Card Members to take action and encouraging our restaurant merchants to spread the word about this initiative," said Ramón Martín, president of Merchant Services Americas for American Express. "Together, if we 'Dine for a Cause,' we can provide millions of children with a nutritious meal this holiday season and beyond."
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Topics: Marketing / Branding / Promotion