Ann Arbor Domino's Pizza stores to dole out freebies if Wolverines win Rose Bowl

 
Dec. 29, 2004

ANN ARBOR, Mich. — Domino's Pizza stores here will give out orders of free Cheesy Bread or Cinnastix if the University of Michigan Wolverines beat the University of Texas Longhorns in Saturday's Rose Bowl.

According to a news release, customers can get the freebie only on Monday, Jan. 3, and with the purchase of any menu-priced pizza. To receive the special, customers must request the "University of Michigan Special" when placing their order.

"After the hubbub of the holidays wind down, people are tired of cooking big meals and want to sit down to a hot pizza and some football," said Dave Cesarini, co-owner of Domino's Pizza stores in Ann Arbor, Mich. "(W)e are rooting for our home team and want to sweeten the deal for our fellow Wolverine fans if the team is victorious."

Domino's also is the official pizza of University of Michigan athletics.


Topics: Domino's Pizza , Marketing


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